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fine art featuring interviews from nitzan hermon and fine art artists

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Fine Art is built first and foremost as a platform to output outstanding and outstandingly versatile music. Having my inspirations lie in minimal techno, hip house and all elements of the Detroit / Chicago scene, I simply cannot (nor would I want to) allow myself to have the label’s musical agenda contained or defined.

Fine Art is proposed to be a home for like-minded individuals (producers, graphic artists, photographers, web designers and DJs.) Fine Art will act as a meeting point for inspirations and ideas. If I would like to compare this to some existing labels then I guess F-com, K7 and Versatile are models to me.

In the label’s roster decisions I will put an emphasis on innovation, creativity and attitude.

That said, I will not blindingly pursue the avant-garde and will find an equilibrium that will allow the music to be accepted as well as interesting.

This may sound far fetched but this has been developing for a long time in my mind. I have come to realize that now is the best time to put words into actions.

With Fine Art I will try to avoid a pattern of "rocket" success and quick fall, instead I will try and make the most of a steady stream of quality releases that will build a loyal crowd for the label’s output; A crowd of both DJ’s and vinyl-consuming-music-lovers.

Interview with Nitzan Hermon (Fine Art) by Kazuumi Ishii

How would you rate the health of the London scene at the moment ?

I would say that things in London have definitely reached a saturation point in terms a monotonic sound but in the same time there are always new movements, labels and sound. That’s the beauty of London. But in terms of the actually night life things are definitely facing a change (or at least one is needed).

Lots of DJs have jumped on the minimal bandwagon in the last couple of years; as well as clubs a good or bad thing for the music/scene, what impact do you expect this will have ?

I think that the very rigid sticking-to-one-genre that characterized much of the music in the last few years will fade and things will go back to their eclectic selves. At the end of the day people who appreciate creativity knew to break out of the minimal cycle when things took a turn for the dull and that’s the natural course of things.

So what is your opinion of integrating audio and visual in the club ?

I think its great, anything that triggers another sense is always a welcome add on, that’s what I always say. Not only visual in the common VJ practice but also photography, projections, YouTube screenings…whatever suits the atmosphere.

The MP3 download situation has hit the market, what is your take on this, and do you still buy vinyl ?

I think that the digital/vinyl is a twofold issue. On the one hand the digital gives DJs across the world (legal) access to an immense database of music. But that’s also where the problem lays. The database is so enormous that so much good music is getting buried under literally millions of mp3. Another factor that adds to this is the relative easiness of setting up and releasing music via a digital record label these days, that has certainly damaged the, for the lack of a better word, quality control.

I am defiantely up for releasing on both, the vinyl heads will still persuit your records and will still be able to reach DJs around the world where the vinyl market has yet to evolve.

I have actually set up a blog dealing with the whole vinyl/digital debate; http://www.savevinyl.co.uk/

So how would you describe the Fine Art sound, I mean what is the criteria for releasing on it ?

I guess that with Fine Art the key is the attitude rather than a genre, scene or even a sound. I am not looking to release club smashers, there are already millions of labels doing that. An interesting leftfield record that makes you emotionally engage as well as make you dance will definitely make it to the label. Although most the releases so far can be descried as somewhat techno, house there are some very interesting things coming, including an Arabic song as well as a Nordic string and vocoder song coming later in the catalogue.

You have recently signed Japanese artists like Itokim, can you tell me anything you have noticed lacking from Japanese artists or what they have got that others don’t ?

In terms of Japanese artists I would definitely say that in techno the productions tend to have more depth, i.e. Kaito and Dublee, lots of pads, very atmospheric.

In Itokim music I definitely recognized that approach I mentioned before, lots of story telling and smart arrangements.

Are there any new artists or any new releases from Fine Art which you would like to talk about here ?

Don’t mind if I do…we have quite a few coming in the coming months.

First up is Pedro Cali – Time To Change, superb techno release which has been getting great feedbacks and radio plays. After that there is the Basic Unit 12", which includes remixes by Pedro and Gary Beck.

Following that is Lee Holman – We Hold True, Lee is the resident in Sub Scape parties in Belgium, his music is quite the unique mix on techno and house with a lot of soul.

You’ve had a lot of jobs that most people would consider quite cool, not only are you a label owner, DJ and producer but you were also a (freelance) journalist. Was all this quite easy for you to achieve or did you have to put in a lot of hard work ?

Well yeah… People wont come to you asking for you tot write for them… with the writing I picked up a copy of Blowback (RIP) magazine and emailed the editorial asking to contribute reviews, they were positive and I then started polishing my writing skills and later on went into more magazines (DJ mag, Keep on, Clash etc)

What’s it like running an independent label ? Is it really tough ?

Yeah… Smile Things are not easy, there is a lot of hard work involved and not much money to be made until much further down the line. You have you think about ways to get to your crowd, and things are getting harder for leftfield music, i.e. not flavour-of-the-month label. In a way it’s a lot about developing a swing of things you are happy with and then putting out good music and being patient.

Is there a good community of independent labels helping each other out ?

Yeah there is a positive connection of labels but not in a small physical area such as London. I mean that this kind of community will probably spread across Europe, or even further and will probably fulfil itself online.

A lot of trends come and go but what’s the most exciting thing happening in electronic music at the moment ?

I would definitely have to say the mid tempo, keys inflated, Detroit influenced house sound, which was pushed to the centre by the likes of Henrik Schwarz, Sasse, Trickski, Roland Appel and the whole Sonar Kollektiv crew.

The 7 Questions featuring Fine Art Recordings

Gary Beck

How would you describe the style of your sound ?
Tech House with drive !
Hardware or software based production ?
Both.
Detroit techno or Chicago house ? also acid house or electro ?
I love all of them !
Do you like to play out as a Live act or as a DJ ?
DJ.
Performing live outdoor on green fields or indoor in a darkened arena ?
Dark arena.
Do you see the creative process as having some kind of magic ?
Yes ! We are magicians !
What’s your love and what’s your hate ?
Love all things tech – hate so called r+b

Pedro Cali

How would you describe the style of your sound ?
I think I’m producing a "post" Detroit funky techno sound, inspired by the classic Detroit sound, funk and hip hop music. Maybe with a touch of house music beacause I love it too ;)
Hardware or software based production ?
My production are based on both technology, sometimes more hardware, sometime more software. Each technology is interesting.
Detroit techno or Chicago house ? also acid house or electro ?
Detroit techno AND Chicago house, I can’t choose :)
Acid house !
Do you like to play out as a Live act or as a DJ ?
I am not a DJ so I play only live act… and I love it !
Performing live outdoor on green fields or indoor in a darkened arena ?
Both are different, everywhere I can ;)
Do you see the creative process as having some kind of magic ?
Not really, but if you feel it with my music… it’s great. I try to put maximum soul in my productions. It’s more like a drug, I am addicted !
What’s your love and what’s your hate ?
Love : My wife, music, freedom, Belgian bear with friends, movie and design, … life !
Hate : War, Mr Bush strategy, music without soul, G8…

Mathias Landaeus

How would you describe the style of your sound ?
Free music.
Hardware or software based production ?
Hardware.
Detroit techno or Chicago house ? also acid house or electro ?
Jazz.
Do you like to play out as a Live act or as a DJ ?
Live act.
Performing live outdoor on green fields or indoor in a darkened arena ?
Indoor.
Do you see the creative process as having some kind of magic ?
Yes.
What’s your love and what’s your hate ?
Love everything – hate nothing

Jens Lodén

How would you describe the style of your sound ?
Electro-acoustic, more analog than digital. Influenced by trip-hop, minimal & Detroit techno, 70-80′s funk and fusion.
Hardware or software based production ?
Mainly hardware.
Detroit techno or Chicago house ? also acid house or electro ?
Which I prefer ? – Detroit techno. Acid house.
Do you like to play out as a Live act or as a DJ ?
None at present. Otherwise: Live act. I’m a bassplayer.
Performing live outdoor on green fields or indoor in a darkened arena ?
Indoor.
Do you see the creative process as having some kind of magic ?
No. I don’t believe in magic. I don’t like the word. Prefer to describe it as a psychological, philosophical, logical and similar to religious process.
What’s your love and what’s your hate ?
Love: Music & my family. Hate: Injustice & dishonesty.

Lee Holman

How would you describe the style of your sound ?
My sound is deep, dark but uplifting !
Hardware or software based production ?
Hardware.
Detroit techno or Chicago house ? also acid house or electro ?
DETROIT INFLUENCED CHICAGO ACID !!! :)
Do you like to play out as a Live act or as a DJ ?
Both.
Performing live outdoor on green fields or indoor in a darkened arena ?
Both.
Do you see the creative process as having some kind of magic ?
Creating music gives me an exceptionally great feeling ! Especially when you make a track that just clicks ! There is no better feeling…. Could this be magic ???
What’s your love and what’s your hate ?
I love losing myself in the music…. wether that be while producing or DJing….
I hate people who are into this business simply to make themselves look cool or be seen ! The music comes second to their flash new headphones and DJ bag ! Ridiculous !!! :)

TR One

How would you describe the style of your sound ?
Electronic Jazz, Analogue Soul, a never ending respect for Detroit, Africa and the ideals of Freeform Jazz.
Hardware or software based production ?
Hardware ONLY.
Detroit techno or Chicago house ? also acid house or electro ?
Detroit Soul and Chicago Funk…..
Do you like to play out as a Live act or as a DJ ?
Both.
Performing live outdoor on green fields or indoor in a darkened arena ?
Outdoor in fields every time.
Do you see the creative process as having some kind of magic ?
Yes.
What’s your love and what’s your hate ?
Love – Music… Hate – interviews about music ;)

Yair Etziony (Basic Unit)

How would you describe the style of your sound ?
Deep funky and digital.
Hardware or software based production ?
Mainly software I have some old midi but I barely use it.
Detroit techno or Chicago house ? also acid house or electro ?
Detroit techno and old skool electro.
Do you like to play out as a Live act or as a DJ ?
I like them both but with DJ you have more possibilities.
Performing live outdoor on green fields or indoor in a darkened arena ?
Both.
Do you see the creative process as having some kind of magic ?
I used to think so couple of years ago, I think now its more about hard work and originality.
What’s your love and what’s your hate ?
I love to have the time to relax.
I hate to work with unprofessional people Smile

Onark

How would you describe the style of your sound ?
House minimal, Electronica, techno….
Hardware or software based production ?
Cubase Sx 3, Live 6, Kontakt 2, M-AUDIO Firewire, Mackie, Remote 25, Accces Virus TI, Korg Emx et ESX, Kaoss Pad….
Detroit techno or Chicago house ? also acid house or electro ?
Detroit techno.
Do you like to play out as a Live act or as a DJ ?
DJ.
Performing live outdoor on green fields or indoor in a darkened arena ?
Two.
Do you see the creative process as having some kind of magic ?
Haha :) that is the question !!, the creative process is the answer….
What’s your love and what’s your hate ?
Love : Sun, Travel, my cats….
Hate : Worldwide political in this moment……

Itokim

How would you describe the style of your sound ?
Deep minimal, progressive house, influenced by the late 90s techno, electronica, and 80-90s pop. In particular Michael Jackson and Madonna.
Hardware or software based production ?
Software only.
Detroit techno or Chicago house ? also acid house or electro ?
Detroit techno, acid house.
Do you like to play out as a Live act or as a DJ ?
None yet. But if I had a chance to play it would be Live act.
Performing live outdoor on green fields or indoor in a darkened arena ?
Indoor.
Do you see the creative process as having some kind of magic ?
Yes, however I think I have to be working for that to happen.
What’s your love and what’s your hate ?
Love: Friends, music and network(ing). Hate: Egoism.

Fine Art Recordings Discography

  • [ FA 001 ]
    Gary Beck – Stolen From The Jake / Peak & Canson – Service, 12"
    FA 001 (2007)
  • [ FA 002 ]
    TR One – Inner Thoughts, 12"
    FA 002 (2007)
  • [ FAD 01 ]
    Jens Lodén – Sender, Digital
    FAD 01 (2007)

Future Releases

  • [ FA 003 ]
    Basic Unit – Fedass, 12"
    FA 003 (2007)
  • [ FAD 02 ]
    Pedro Cali – Time To Change, Digital
    FAD 02 (2007)
  • [ FAD 03 ]
    Lee Holman – We Hold True, Digital
    FAD 03 (2007)

Related Links

Written by Kazuumi

September 18th, 2007 at 2:14 pm

One Response to 'fine art featuring interviews from nitzan hermon and fine art artists'

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  1. superb execution. thanks for the support.

    Nitzan

    18 Sep 07 at 5:52 pm

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