Fine Art is built first and foremost as a platform to output outstanding and outstandingly versatile music. Having my inspirations lie in minimal techno, hip house and all elements of the Detroit / Chicago scene, I simply cannot (nor would I want to) allow myself to have the label’s musical agenda contained or defined.
Fine Art is proposed to be a home for like-minded individuals (producers, graphic artists, photographers, web designers and DJs.) Fine Art will act as a meeting point for inspirations and ideas. If I would like to compare this to some existing labels then I guess F-com, K7 and Versatile are models to me.
In the label’s roster decisions I will put an emphasis on innovation, creativity and attitude.
That said, I will not blindingly pursue the avant-garde and will find an equilibrium that will allow the music to be accepted as well as interesting.
This may sound far fetched but this has been developing for a long time in my mind. I have come to realize that now is the best time to put words into actions.
With Fine Art I will try to avoid a pattern of "rocket" success and quick fall, instead I will try and make the most of a steady stream of quality releases that will build a loyal crowd for the label’s output; A crowd of both DJ’s and vinyl-consuming-music-lovers.